The Blog

Being selfish about your ideal customer

I’ve lost count of the number of times I’ve seen advice to create an ideal customer profile. It makes perfect sense – after all, if you know who your perfect customer is, it gets much easier to focus on them

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Beyond the Lightbulb Moment

When I first decided I wanted to set up my coaching practice, it felt great. A real lightbulb moment where things clicked into place. I already knew I enjoyed coaching – what’s not to love about supporting people, enabling them

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